Our mission
"Make reuse a daily reflex — especially among younger generations — by making it as easy to give or barter an object as it is to send a message."
Nicknamed "the Tinder of bartering"Why Jetroque was born
Jetroque tackles a Quebec paradox that is as absurd as it is avoidable: while thousands of functional objects end up in landfills every week, vulnerable families lack essential goods, community organizations lack resources, and municipalities watch their residual materials management costs skyrocket.
Our platform transforms an everyday act — getting rid of a piece of furniture, an appliance, clothing, or sports gear that still works — into a genuine act of circular economy, simple, engaging, and useful to the whole community. In seconds, the user takes a photo, the built-in artificial intelligence automatically generates a title, a description, and a carbon impact estimate, and the item is published to the Jetroque community.
Where most second-hand platforms are built on selling, calculating, and commissions, Jetroque made the opposite choice: bartering and giving, with no monetary transactions between neighbours.
Representing a city or a business ?
The Partner City programme and Jetroque Pro — municipal benefits, REP/ESG compliance, and frequently asked questions — are detailed on our dedicated page.
Discover Jetroque for cities & businesses →Designed, hosted, and operated in Quebec
At a time when digital sovereignty is becoming a strategic issue for public administrations, Jetroque stands out through its total commitment to Quebec.
Law 25 compliance
Citizens' personal data stays in Quebec, processed by a Quebec team, under the protection of Quebec laws. No intrusive foreign jurisdiction (such as the U.S. Cloud Act).
Hydroelectric power
Designed, developed, managed, and hosted in Quebec, on Quebec servers powered primarily by hydroelectricity — a clean, local infrastructure.
Local skilled jobs
This choice actively supports the Quebec tech ecosystem and the creation of local skilled jobs. No compromises on privacy, no grey areas.
A unique guarantee: home pickup within 60 days
Where Jetroque sets itself radically apart from the competition is in its guaranteed pickup commitment. We are committed to never letting a functional object end up in a landfill.
Concretely, here's how it works
- If an item doesn't find a taker within a reasonable time, our team picks it up free of charge at your door.
- No cost to the citizen. No trip to organize.
- The item is left on the doorstep, in the garage, or on the balcony, and our logistics teams take care of the rest.
- Service included free for all citizens in partner cities, funded through a direct city–Jetroque agreement.
No resale: everything goes to accredited nonprofits
Our strongest commitment — and the one that most deeply defines Jetroque's identity — is our no-resale policy. Items that are collected are never resold, never monetized, never diverted for profit.
They are systematically donated free of charge to nonprofits accredited by the Quebec government: local community organizations serving low-income families, newcomers, women in vulnerable situations, youth in transition, and people experiencing homelessness. Every transaction is tracked, documented, and accessible to the City.
1. Item listed
The citizen lists their functional item in 10 seconds.
2. 60-day pickup
If no one claims it, Jetroque picks it up free of charge at home.
3. Donated to a nonprofit
The item is donated free of charge to a local accredited nonprofit.
4. Families helped
Direct, tangible support for the local community.
Five major challenges, one solution
Jetroque acts simultaneously on four fronts — environmental, economic, social, and digital. Here are the five interconnected problems we solve.
1. Massive waste of functional objects
In Quebec, more than 30% of materials sent to landfill are still perfectly usable. Jetroque lets you barter or give them away in seconds, backed by the 60-day pickup guarantee.
2. Soaring municipal costs
Cities spend more than $1.2 billion a year on residual materials. Jetroque offers an estimated reduction of more than 35% in those costs, without compromising citizen service.
3. Precarity among vulnerable families
Tens of thousands of Quebec families cannot afford to equip themselves. Unlike its competitors, Jetroque never resells: everything goes to accredited nonprofits.
4. The climate emergency and throwaway culture
Reusing an object emits up to ten times less CO₂ than producing a new one. Our ambition: avoid 5,500 tonnes of CO₂ equivalent by 2028, through an engaging "Tinder of bartering" experience.
5. Data sovereignty
Most platforms are hosted abroad, exposing data to the U.S. Cloud Act. Jetroque hosts 100% of its infrastructure in Quebec — an essential guarantee for cities subject to Law 25.
Traction already proven
In just four months, Jetroque has won a growing number of institutional and corporate clients, and captured the attention of national media.
Jetroque is incubated at La Base HEC Montréal and has been featured on Radio-Canada; we recorded 329 new sign-ups in just 3 days at ChangeNow 2026 in Paris, the world's largest event dedicated to positive impact.
They talk about us & support us
Media, institutions, and circular economy players that have covered Jetroque or are supporting its development.
Our values
Five core values guide every decision: radical transparency, absolute zero waste, concrete solidarity, Quebec sovereignty, and innovation in service of impact.
Reuse before recycling
Giving an object a second life is better than recycling it. Our absolute priority: extending the useful life of things.
Concrete solidarity
The best exchanges happen between neighbours. Unclaimed items go directly to nonprofits and vulnerable families.
Radical transparency
Data hosted in Quebec, Law 25 and GDPR compliance, donation traceability, registration in the Quebec Lobby Registry. Trust is earned.
Quebec sovereignty
Designed, developed, and hosted in Quebec. Supporting the local tech ecosystem and skilled Quebec jobs.
AI in service of people
Artificial intelligence simplifies publishing (title, description, carbon impact), but never replaces human judgment in the decision.
Absolute zero waste
We prohibit all monetary transactions between neighbours. Jetroque is not a marketplace, nor a vehicle for speculation.
Our founder
Sabri Cadaawe
Founder, Principal Owner & Chief Executive Officer · Montreal, Quebec
Sabri Cadaawe plays a multidimensional role that spans all of Jetroque's strategic and operational functions — characteristic of a startup leader at a growth stage where every decision has a direct impact on the organization's trajectory.
His ambition: to make Jetroque the reference logistics platform for reuse in Canada by 2030, across three complementary markets — citizens (B2C), businesses (B2B), and municipalities (B2G) — in service of a mission that has driven him since arriving in Quebec 22 years ago.
Complete entrepreneurial leadership
Eight dimensions define Sabri's daily role at the helm of Jetroque.
Vision & strategy
Defines long-term direction and carries the ambition of making Jetroque the reference for reuse in Canada by 2030, across B2C, B2B, and B2G markets.
Technology & AI
Principal designer of the application. With 4+ years of AI expertise, he leads mobile and web development and the full Quebec-based server hosting.
Business development
Leads municipal outreach, negotiates major B2B accounts, and builds relationships with nonprofit partners.
Institutional relations
Officially registered as a lobbyist in the Quebec Lobby Registry, he represents Jetroque before elected officials and municipal administrators with full transparency and compliance.
Spokesperson
Public face of the brand: Radio-Canada, ChangeNow 2026 in Paris, Startupfest, Climate Solutions Prize. Manages communications on LinkedIn.
Finance & governance
Manages the financial structure and maintains a viable model without dependency on public funds. Oversees relationships with Stripe and service providers.
Legal & ethical compliance
Guardian of Law 25 compliance. Oversees the Privacy Officer and approves the Terms of Service and Privacy Policy.
Company culture
Defined Jetroque's five core values. Leads the recruitment and leadership of a team that is fair, inclusive, and deeply socially committed.
A transparent and compliant approach
Relations between a private company and a municipal administration demand the utmost rigour. Jetroque places transparency at the heart of its approach.
Registered in the Quebec Lobby Registry
All our dealings with elected officials and municipal administrators are declared, documented, and publicly accessible. No grey areas.
No public funds received
Our business model rests entirely on citizen and business subscriptions and on municipal agreements — a mark of economic viability and independence that few young companies can claim.
Want to get in touch ?
Jetroque is growing — citizens, cities, businesses, talent. Here's how to reach us depending on who you are:
- You're a citizen: download the app and list your first item in 10 seconds.
- You represent a municipality: write to info@jetroque.com to learn about the "Partner City" model.
- You're a business or a nonprofit: partenariats@jetroque.com for Jetroque Pro.
- You're a journalist: info@jetroque.com with subject line "Press".
- You want to join the team: send your profile to info@jetroque.com with subject line "Application".
Let's make Quebec the first waste-free territory
Let's make Quebec the first territory in North America where no functional object ends up in a landfill. Starting with your city.